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My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
City National Bank: Tony Awards 2026
This Tony Awards experience was designed as a polished branded moment for City National Bank, bringing together the elegance of theater with a refined step-and-repeat environment. The visual direction leaned into a cinematic stage feel, using deep blue drapery, silver textures, warm spotlights, floral details, and a sculptural star element to create a space that felt premium, celebratory moment.
My role included art direction and design, shaping the overall look and feel of the environment and how the brand showed up within the space. From the layered backdrop and material direction to the logo placement, lighting cues, and scenic details, the goal was to create a photo-ready moment that felt elevated, intentional, and aligned with the prestige of the Tony Awards.
My role included art direction and design, shaping the overall look and feel of the environment and how the brand showed up within the space. From the layered backdrop and material direction to the logo placement, lighting cues, and scenic details, the goal was to create a photo-ready moment that felt elevated, intentional, and aligned with the prestige of the Tony Awards.
Stiiizy: The Sunday BBQ 2021
The Sunday BBQ was inspired by a familiar LA kind of gathering, linking up with your people, grilling good food, cracking open a few beers, and settling into the kind of afternoon that carries you into the week. For STIIIZY, the shoot brought that world to life while showcasing the brand’s flower, pods, and new merch drop.
As the Senior Art Director, I developed the full concept, storyboards, shot list, and visual direction for the shoot. I shaped the inspiration behind the house, cars, styling, and overall story, worked closely with the camera operator on set, and partnered with the editor on the final cut, music, sound effects, and pacing to bring the vision together.
As the Senior Art Director, I developed the full concept, storyboards, shot list, and visual direction for the shoot. I shaped the inspiration behind the house, cars, styling, and overall story, worked closely with the camera operator on set, and partnered with the editor on the final cut, music, sound effects, and pacing to bring the vision together.
My Footaction: Hispanic Heritage Month 2019
his Hispanic Heritage Month series was created to spotlight Latinx creatives who are shaping culture and making an impact in their communities. This episode featured singer-producers Jesse Baez and Milkman, exploring the influences behind their music, their creative process, and the stories that shaped their sound.
As the art director, I developed the storyboard and helped guide the visual direction for both the video shoot and photoshoot. I was on-site throughout production and worked closely with the video editor to make sure the final piece felt intentional, authentic, and aligned with the larger goal of celebrating Latinx creatives and innovators.
As the art director, I developed the storyboard and helped guide the visual direction for both the video shoot and photoshoot. I was on-site throughout production and worked closely with the video editor to make sure the final piece felt intentional, authentic, and aligned with the larger goal of celebrating Latinx creatives and innovators.
Ebay: Content Creation 2022
These eBay content series used creator-led storytelling to build brand recognition and create more authentic connections with consumers. I helped shape the concepts, storyboards, art direction, and overall look and feel of the graphics across each video.
Working closely with a copywriter, I designed the assets, sourced music and sound effects, and edited the final pieces across multiple work streams, making sure each video felt branded, relatable, and natural to the way people consume content.
Working closely with a copywriter, I designed the assets, sourced music and sound effects, and edited the final pieces across multiple work streams, making sure each video felt branded, relatable, and natural to the way people consume content.
Brooks: Chicago Hyperion House 2025
Hyperion House was created to feel like Chicago, elevated but raw, polished but personal. I developed the art direction and carried much of the design through execution, building a visual language inspired by lake reflections, skyline tones, concrete, metal, street art, and the grit of movement.
The experience was designed to be more than a showcase for the brand. It became a tribute to the runners who move through Chicago with purpose, creativity, and momentum.
The experience was designed to be more than a showcase for the brand. It became a tribute to the runners who move through Chicago with purpose, creativity, and momentum.
Brooks: Glycerin Flex Launch 2026
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Personal Designs
This is an ongoing passion project built from my love of music, design, and visual storytelling. The idea is to create a full A–Z series of hip-hop album covers, using each letter as a starting point to explore different artists, moods, eras, and graphic styles.
I update the series as I go, treating each cover as a small design study and a chance to experiment with art direction, typography, composition, and the visual language of hip-hop culture.
I update the series as I go, treating each cover as a small design study and a chance to experiment with art direction, typography, composition, and the visual language of hip-hop culture.
Don Federicos
Tortas Don Federico is a vegan torta shop concept inspired by family, fresh produce, and the flavors of Los Angeles. The brand is rooted in the story of my grandfather, who worked in the fruit and vegetable industry and would often bring tomatoes home for our family, a memory that became the foundation for the red in the visual identity.
I created the branding system, including icons, typography, and illustrations, designed to extend across stickers, social posts, apparel, merch, and other brand touchpoints.
I created the branding system, including icons, typography, and illustrations, designed to extend across stickers, social posts, apparel, merch, and other brand touchpoints.
Ebay: NYC Auto Parts Show 2022
This eBay experience celebrated the idea that the best new car is the one you already own. Built to connect with car enthusiasts in a more authentic way, the project highlighted the pride that comes with maintaining, upgrading, and personalizing a vehicle over time.
I led much of the design work and supported the art direction, shaping the event layout, logo, graphic system, website, blog page, and visual style for the highlight reel. The final experience connected eBay’s car parts offering to real enthusiast culture in a way that felt useful, personal, and true to the community.
I led much of the design work and supported the art direction, shaping the event layout, logo, graphic system, website, blog page, and visual style for the highlight reel. The final experience connected eBay’s car parts offering to real enthusiast culture in a way that felt useful, personal, and true to the community.
Reese’s Puffs x AMBUSH 2022
Reese’s Puffs x AMBUSH was created to launch an exclusive handbag cereal bowl through the Breakfast Verse, an interactive world built around the collaboration. The event brought that digital universe into a physical space, giving guests a playful and immersive way to connect with the product and brand story.
I supported the art direction and designed the event graphics across key touchpoints, helping shape how the Breakfast Verse showed up in the space. From the projection wall and floor projection to digital menus, cereal display boxes, and branded signage, the goal was to make the environment feel cohesive, branded, and fully connected to the world of the collaboration.
I supported the art direction and designed the event graphics across key touchpoints, helping shape how the Breakfast Verse showed up in the space. From the projection wall and floor projection to digital menus, cereal display boxes, and branded signage, the goal was to make the environment feel cohesive, branded, and fully connected to the world of the collaboration.
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