Ebay: NYC Auto Parts Show 2022

This eBay experience celebrated the idea that the best new car is the one you already own. Built to connect with car enthusiasts in a more authentic way, the project highlighted the pride that comes with maintaining, upgrading, and personalizing a vehicle over time.
I led much of the design work and supported the art direction, shaping the event layout, logo, graphic system, website, blog page, and visual style for the highlight reel. The final experience connected eBay’s car parts offering to real enthusiast culture in a way that felt useful, personal, and true to the community.