Brooks: Chicago Hyperion House 2025

Hyperion House was created to feel like Chicago, elevated but raw, polished but personal. I developed the art direction and carried much of the design through execution, building a visual language inspired by lake reflections, skyline tones, concrete, metal, street art, and the grit of movement.
The experience was designed to be more than a showcase for the brand. It became a tribute to the runners who move through Chicago with purpose, creativity, and momentum.