Reese’s Puffs x AMBUSH 2022

Reese’s Puffs x AMBUSH was created to launch an exclusive handbag cereal bowl through the Breakfast Verse, an interactive world built around the collaboration. The event brought that digital universe into a physical space, giving guests a playful and immersive way to connect with the product and brand story.
I supported the art direction and designed the event graphics across key touchpoints, helping shape how the Breakfast Verse showed up in the space. From the projection wall and floor projection to digital menus, cereal display boxes, and branded signage, the goal was to make the environment feel cohesive, branded, and fully connected to the world of the collaboration.